Selective Licensing Information Leaflet
Leicester City Council | 2026
A double-sided information leaflet designed for Leicester City Council’s Selective Licensing Scheme and currently used as part of its public communications.
The leaflet provides clear guidance for both tenants and landlords, explaining licensing requirements, Rent Repayment Orders, reporting procedures and application routes. The design uses a structured information hierarchy, strong council branding and QR codes to make detailed regulatory information easy to navigate and access.
My role: Layout design, typography, information hierarchy, image selection and preparation of print-ready artwork.
Fly-Tipping Awareness Campaign
Public Awareness Campaign | 2024
A series of bold public-awareness posters designed to discourage fly-tipping and promote responsible waste disposal.
The campaign combines strong typography, high-impact imagery and direct messaging to highlight the legal and financial consequences of illegal dumping. QR codes provide quick access to recycling information and fly-tipping reporting services.
My role: Concept development, art direction, typography, image composition and layout.
Travel Vaccination Awareness Poster
A public information poster concept developed to promote travel health and vaccination awareness.
The design explores how clear, engaging visual communication can encourage travellers to consider vaccination requirements before travelling abroad. A strong typographic hierarchy, destination-inspired illustration and high-contrast colour palette were used to create an attention-grabbing piece suitable for public environments such as transport hubs and bus shelters.
The project demonstrates my approach to campaign design, information hierarchy, visual communication and public-facing messaging.
My role: Concept development, layout, typography, illustration, visual direction and final artwork.
Poster Mockup on a bus stop in London
A physical leaflet
